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PITTSBURGH …. Intelligent power management company Eaton has launched a new marketing campaign to spotlight its collaborative and holistic approach to simplify the energy transition for its customers. The campaign focuses on how Eaton is reinventing the way energy systems work and supporting a more sustainable future through its industry expertise, pioneering technologies and collaboration with customers and industry partners.
Recent research shows that 77% of companies expect to transition away from their current power sources. (Source: The Intersection of Digital Transformation and the Energy Transition, July 2022) . Through its industry expertise and innovative technology, Eaton is helping customers safely add more renewables, energy storage and electric vehicle charging to their energy systems.
“For customers everywhere, there’s a new urgency and tools available to reduce carbon footprint, manage energy costs and enable energy resilience,” said Jeff Krakowiak, Eaton senior vice president for marketing and commercial operations for the Electrical Sector. “Our innovative, collaborative and holistic approach to a simplified energy transition is a unique capability. We’re a trusted partner to help customers, and this campaign puts a spotlight on how we’re working together to unlock a sustainable, resilient, digital and electrified future.”
A central focus of the campaign is Eaton’s longtime commitment to collaboration with customers and partners to understand and solve unique energy challenges. The company’s global network of innovators, digital leaders and subject matter experts are working with customers everywhere to make energy systems work smarter, harder and deliver new value, including:
Eaton’s “Your energy transition, simplified” campaign was developed with the Jack Morton global brand experience agency and focuses on programmatic, trade media and social advertising.
Learn more about how Eaton’s solutions are helping customers simplify the energy transition.
Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. Eaton is guided by its commitment to do business right, operate sustainably, and help its customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, Eaton is accelerating the planet’s transition to renewable energy, helping to solve the world’s most urgent power management challenges, and doing what’s best for its stakeholders and all of society.
Founded in 1911, Eaton has been listed on the NYSE for nearly a century. We reported revenues of $19.6 billion in 2021 and serve customers in more than 170 countries. For more information, visit www.eaton.com. Follow us on Twitter and LinkedIn.
Contact
Hilary Spittle HilaryRSpittle@Eaton.com +1 (216) 712-2005
Regina Parundik, +1 (412) 559-1614
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